The Podcast Club

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via a podcast (on 2-4 hours a week)


Podcasting is a 6-figure asset

We're now seeing that more and more highly successful and in-demand coaches or service-based entrepreneurs are also active creators of long-form, evergreen content. Whether it's written, audio, or video - It doesn't matter. They all work. And if podcasting is the skill you want to master in 2023, you're in the right place :)


"Cheryl, you’ve helped me to bring out the really good juice of my thought leadership and trained me to be at ease with content creation and sales process"

- Betty (Coach for Creatives)

"Cheryl has also guided me to develop my thought leadership and discover my unique stories, which has helped me create content that deeply resonates with my audience"

- Crystal (Nutrition Coach & Dietician)

"With Cheryl’s helpful perspective and her methodical approach to uncovering my unique areas of thought leadership, I was able to create more content that resonated with my ideal clients"

- Gracia (Business Coach)

What You'll Learn


You will learn how to hone in on your own unique thought leadership and build brand awareness for it via your podcast


You'll learn how to leverage your podcast to sign clients for your high-ticket coaching or services


You will learn how to consistently create a weekly podcast episode on 2-4 hours a week (all by yourself and without overwhelm)

Podcasters are THOUGHT LEADERS

That's why the #1 goal of The Podcast Club curriculum is to help you first get clear on what is your unique thought leadership, then we'll map out a podcast strategy that amplifies your thought leadership out into the world

Podcasters have something to say, and they say what they mean. They also care DEEPLY about their message, story, and the quality of their work. If you're excited about being part of the creator economy in 2023, then a podcast is an incredible tool to help you be at the forefront of this growing movement of thought leaders

Also, imagine being able to say "Hi! I'm [NAME], and I'm the host of [PODCAST NAME]... Being a podcaster is not just the foundation to becoming known for your unique thought leadership, but it is also an IDENTITY

Podcasters are EARLY ADOPTERS in their industry

Honestly, if building a brand and long-term, life long impact is your goal... Podcasting is truly a fantastic vehicle to help you make waves in your industry as a rising voice and leader

Strategically speaking, a podcast is perfect for content repurposing. So many shorter, more bite-sized content pieces can be extracted from each podcast episode alone. You can also start a video podcast (on YouTube). There's so many possibilities when it getting your ideas and brilliance out to more people

This gets to be simple and efficient, yet changes the trajectory of your business

The Side Hustle Club Podcast started in October 2020. Since then, I’ve learned a lot about how to:

  • Build a podcast audience from scratch
  • Create value for your community both consistently AND also in a way that builds your unique thought leadership
  • Leverage your show to sell your coaching programs (or other paid services) in a non-salesy way
  • And ultimately doing it on just a few hours a week

This is exactly what we'll cover inside The Podcast Club

Make 2023 the year you pave way for your business to reach the next level

The process and strategy behind podcasting are simple. Your journey as a podcaster gets to be fun, life changing, identity shifting, AND genuinely helpful for the listeners of your show. And, we'll help you do it in a way that lets you still show up for your business AND the other parts of your life that are important to you.

If you’re committed to taking 2023 seriously both in terms of business and making an impact in this world, I'm right there beside you and would love to coach you to create your best year yet. I'll see you inside The Podcast Club :)

"I’m not here to be stressed out and hustling and grinding. I’m here to make an intentional and profitable impact while living my dream life. Cheryl embodies that and has helped me with the groundwork and the foundation to do the same"

- Jennifer (Life Coach for Introverts)

"Cheryl’s strategies and theories are super simple and frankly underrated!

They’re actually really impactful and align with my own values - which I really love!"

- Esther (Business Coach)

"Cheryl’s holistic approach to business and life is something I really admire. I also love that Cheryl leads us by example and she helps us discover our unique thought leadership to create the best impact for our people."

- Jess (Birth Coach)

Meet Your Coach

Cheryl Lau, Host of The Side Hustle Club Podcast

  • I built a 6-figure coaching business with less than 200 podcast listeners
  • As of February 2022, we created over 100k in sales (between March 2021 to February 2022) and our episodes typically averaged around 150 downloads total
  • Over 90% of our coaching clients are listeners of the Side Hustle Club Podcast
  • Today, the podcast is the main driving force behind our multiple 6 figure coaching business
  • All this to say: I know a thing or two about how to create long-form, evergreen content that resonates deeply with your ideal clients and helps attract your ideal clients (AND provides immense value to your peeps) :)

What You'll Get

Strategy-Focused Workshops

We will have 6x biweekly workshops to teach you everything you need to know about starting and growing a podcast [Week 1, 3, 5, 7, 9, 11]

Mindset + Content Strategy Coaching Calls

We'll also have weekly group Q&A + coaching calls to support you with implementing what you've learned

Co-working Sessions

There are biweekly co-working sessions for you to stay accountable to working on the course material, writing your episode outlines, etc

Course Portal

All of the live coaching call replays, workshop replays, worksheets or resources, and any other bonus trainings will be housed here!

Hot Seat Session

Every student will get a private 1:1 session where you and I will power through one episode outline together in no more than 90 minutes, from start to finish!

Feedback and Review

You can also ask for feedback on anything related to your podcast (ex: Your content strategy, your thought leadership positioning, etc)

Awesome feedback on our hot seat sessions

What's Included

  • 6x Live strategy-focused group workshops
  • 20x Live Coaching/Q&A group calls
  • 1x 1:1 Coaching session to create a podcast episode outline/script from start to finish
  • Biweekly coworking sessions
  • 5-month access to a private course portal
  • 5-month access to a private slack community
  • Ongoing feedback and review of your podcast-related work, course materials, etc

4x Monthly Payments of $500 USD

Pay-in-Full BONUS

If you choose to pay-in-full, you'll also get an extra 1:1 coaching sessions (90 minutes) to do the following:

  • Fine-tune your 2023 podcast content strategy
  • Tighten up your thought leadership positioning
  • And review your messaging for your paid offer (which you'll be promoting throughout your show)

$2000 USD PIF

Ready to be an in-demand business owner AND podcaster in 2023?

Join us now and let's get the conversations going before we officially start on January 1, 2023. Sounds good? Awesome. Let's get to work


What are the times of the weekly coaching calls and 6x workshops?

The weekly coaching calls will take place on Wednesdays at 9:30 am (Singapore time) and the workshops will take place on Sundays at 10 am (Singapore time). The biweekly coworking sessions will take place on Tuesdays at 10 am, 5 pm, and 8 pm (Singapore time).

What if I can't make it to the coaching calls or workshops?

All calls will be recorded, and the program is designed in a way where you can still make progress, implement, and see results even if you aren't able to attend our calls in real-time!

Can I do this if I'm a solopreneur or side hustler?

100%! Our students and I are all solopreneurs or side hustlers :) For me, I started the Side Hustle Club Podcast while doing my business on top of being a full-time PhD student. Today, the business has scaled to multiple 6 figures and I am still doing the entire podcast by myself. This is very doable

How much time do I need to allocate to the program?

The workshops are 90 minutes, the group coaching calls are 60 minutes, and the coworking sessions are 60 minutes. I suggest allocating time to attend these calls OR review the replays, and also giving yourself no more than one additional hour each week to go through the course content

How much time does podcasting require each week?

My goal for our students is to practice their skill of creating a weekly podcast show quickly, efficiently, and impactfully on no more than 3 hours a week. This includes coming up the the content idea, outlining the script, recording and editing, and also ensuring that your content reflects your unique thought leadership and builds demand for your business and paid offers 

When does the program start and finish?

We will start on the week of January 2, 2023 and run for 20 weeks :) There are weekly and biweekly coaching calls, workshops, and other bonuses happening throughout the entire 5 months